President of Dress for Success Atlanta (DFSA) Susan Bonds-McCulloch has announced that DFSA has acquired Little Pink Book (PINK), the largest women’s digital platform founded by Cynthia Good, to grow the nonprofit dedicated to empowering women to achieve economic independence.
“Dress for Success Atlanta is helping women in poverty to break the cycle by providing professional development, digital literacy, and the necessary tools to gain employment,” Bonds-McCulloch said. “This acquisition of the PINK network will allow us to provide even more services and help more women and families.”
Some sobering statistics include that one in two Black women will die because they can’t afford access to proper healthcare while pregnant. Atlanta is one of the most expensive cities for accessing childcare with only 19% of eligible children receiving subsidies. One quarter of female-led households with children under 18 live below the Federal poverty line of $26,000 for a family of three.
“PINK has always supported causes for women and children, and I found the perfect partner in Dress for Success,” Good said. “With the programs and services offered through DFSA, empowering women will be available to those who need it most.”
The power of the PINK network includes a database of business leaders and women in all levels of public and private corporations, as well as bi-annual networking events. Good will remain actively involved in PINK in an advisory role.
“Our goal is to harness the momentum created by Cynthia and PINK, and capture more advocates, volunteers, board members and supporters for Dress for Success,” Bonds-McCulloch said.
“The need has never been greater for poverty level women and families in our community. Together, we can hopefully make a huge impact on their futures.”
DFSA’s mission is to enable women to earn a life sustaining wage, which for metro Atlanta is between $74,000 and $107,000.
“Integrating PINK into Dress for Success Atlanta is more than a brand expansion,” Bonds-McCulloch said.
“It’s a mission accelerator. With this next chapter, we’ll not only prepare women to enter the workforce, but equip them to rise, lead, and shape the future. Together, we are building a stronger, more visible platform for women’s success.”
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